No matter how well your company or business is doing, an attractive and well-organized website is indispensable. Especially considering consumers prefer the online shopping environment to the offline environment more than ever. This can of course be explained because of the measures regarding the COVID-19 virus, but it is expected that this trend will continue even after the current coronavirus. Therefore, simply having a website is no longer enough. A website should look attractive, be user-friendly and accessible, and show up at the top of search engines.
Unfortunately, not every entrepreneur has the time or budget to engage in web development. Fortunately, a good website does not have to have an expensive price tag or be very time-consuming. With a website that meets the 10 tips below, you can go a long way.
1. Think of a website as your company’s business card
Keep in mind that a website is an extension of your company or business. Therefore, it is important to also present it as the business card. Therefore, website design and quality are essential. Both current and potential customers should be able to easily find their way around the website. This means they should be able to find the information they are looking for without any difficulty. The customer focus and service that you like to deliver to your customers in the physical world must be reflected in the same way in the digital environment.
2. Provide an accessible website
A website can look great and flashy, as long as it is not accessible to people with disabilities, you don’t have a good website. A large group of people unfortunately face disabilities, making it very difficult for these people to find their way in the digital world. Therefore, the digital accessibility of a website should certainly not be underestimated. In addition, it is required by law to comply with digital accessibility guidelines. In addition, with an accessible website, you reach more people, the user experience of the website is better and the website can be found better in search engines. Ensuring a high ranking in search engines is also the next tip.
3. Get high search engine rankings
The higher your website ranks in the search engines, the better your website will be found and the greater the number of visitors. After all, people use Google and other search engines a lot when they are looking for a product or service. Some small business owners believe they are hopeless against the big companies when it comes to getting to the top of the search engines. This is absolutely not true! With the right strategy and techniques, local business owners can be found faster than the big companies. Indeed, achieving the number one position in the search engines is achievable for any website.
4. Optimize the design and ease of use of your website
People only need a split second to form an opinion about your website. Therefore, make sure the User Experience (UX) and the User Interface (UI) are optimized. This includes the user experience and design of the website. Consider the message you want your website to convey, in the form of your organization’s business card.
5. Choose a unique and distinctive design
Images and illustrations have become increasingly important in recent years. Because of higher Internet speeds, much more is possible, and besides, good illustrations say more than a text. In addition, a website with illustrations looks much more attractive than web pages with only text. Are you looking for unique and appropriate illustrations for your website? Then it is possible to have a custom graphic design created. That way you can be sure that your website will be unique and distinctive!
6. Make sure your website is accessible on every platform
As more and more people visit a website via their phone or tablet, it is important that your website is accessible on any platform. It is important to consider the specific capabilities and features for each platform when designing a Web site. Moreover, a mobile-accessible website ranks higher in search results and enhances visitors’ user experience.
7. Provide an efficient and secure backend
The backend refers to the system behind a Web site in which content, orders or a customer base are managed. Thus, the backend often includes sensitive information, so it is important that this system be fast, user-friendly and also secure. In addition, it is also important that a backend is scalable Because the more orders or visitors your website gets, the more information a backend has to handle.
8. Make your website align with your (online) strategy
A well thought out strategy is the foundation for any product or service. This, of course, also applies to a website. What is the purpose of your website? What story needs to be communicated to the user and how do you want to do it? These are some examples of questions your online strategy should answer and which should be reflected in your website. Not quite getting there yourself? Then we at Brthrs would be happy to think with you about a watertight strategy for your website.
9. Provide a clear call to action
One of the most important aspects of a good website is that it has a clear call to action. In other words, the visitor quickly and easily finds what he or she is looking for and takes action. This action may include ordering a product or scheduling an appointment. Things like finding a phone number or e-mail address and getting in touch are obviously among them. These are all simple implications, but extremely important and also very effective.
10. Keep updating and developing your website
The moment your new website is finally finished, the whole thing naturally looks fresh and flashy. However, the task is not now complete. A good website should keep you evolving and updating in terms of content and design. An important part of this is providing content for the website, such as in the form of blogs. Good content on the website ensures higher findability and therefore more visitors. Unfortunately, writing blogs takes time, especially since it must be done regularly to stay up to date. Fortunately, we at Brthrs are happy to help you provide attractive texts for your website!
A customized website of your own
Would you like a website that meets all the above tips, but don’t currently have the time to do this yourself? We at Brthrs are happy to help you develop or improve your personal website. Feel free to contact us and together we will create a custom website that creates impact for your organization or business.