A handy communication tool for AOb members
Reference to AOb
General Education Union
Industry
Education, union
Location
Utrecht
Size of business
100 – 200 employees
85,000 members
Final Product
iOS & Android App
Always at hand
With nearly 85 thousand members, the AOb is the largest education union in the Netherlands. The AOb represents their interests, both in terms of content and conditions of employment.
For all these loyal members, the AOb wanted an application that would allow them to access news, events and their own data anytime, anywhere.
We were allowed to develop the iOS and Android app for them.
”For the AOb, we were looking for a party that could take us through the whole process, because making an app was new to us. Brthrs could offer this and an advantage was also that, like us, they are in Utrecht. This ensures that you can discuss complicated topics in person.
ProjectleiderAlgemene Onderwijsbond
A lesson in user convenience
The AOb has much to share with their members. How do you make sure you offer all this information in bite-sized chunks? A great challenge for our adept app designers.
Because smartphones vary in size, screen ratios also vary and line lengths are different on each device. To keep the text still clear, we devised a system that determines the heights between the different text elements. This keeps everything nice and readable!
Consulting constituencies
AOb regularly engages in public debate. For their arguments, they use information from surveys they conduct among their constituents. Our challenge: how do you keep the design attractive enough that as many respondents as possible want to participate?
At Brthrs, we always do proper research before building. After testing different types of surveys, the current design finally emerged as the best.
Simplicity and reliability
Users can hardly misinterpret questions and answer options in our survey, thus providing reliable results. So we kept the design simple.
Did we stop developing there? Definitely not! Thanks to a clear results screen, users also see the survey results in an easy-to-read overview.
“We have an incredibly beautiful app that matches our corporate identity and complements and connects our other online channels. And so we see even more opportunities, which we may be able to execute well in the future with Brthrs.”
ProjectleiderAlgemene Onderwijsbond
Hey!
Want to know more?
This is Robert, director of Brthrs. Do you have a question, a challenge, an idea … He loves to hear it!