A corporate identity is the visual representation of an organization. That can be the layout of the website or app, as well as the look and feel of business cards and the office. You might think of a logo, but a corporate identity is also about a recognizable color palette and typeface.
What is a corporate identity?
What are the characteristics of a good corporate identity?
Corporate identity is closely related to identity. If your organization’s look-and-feel strikes the right chord, you will be recognized. This is important for the success of your business, or to highlight a particular project. A good corporate identity also involves storytelling. When you manage to tell an appealing story with your corporate identity, you leave a lasting impression. That gives your brand the right image.
These are the most important elements of a corporate identity:
- A logo
- The typography
- The use of color
- Fixed formats
Why is a corporate identity important?
With the right corporate identity, you make your digital project more appealing and attractive. But how do you use this communication tool most effectively? It is important that your layout exudes quality. At the same time, originality, simplicity and durability are important. If you make wrong choices in that, it can cost you time and money. Need advice? Brthrs is happy to think with you about the right style for your organization.
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This is Robert, director of Brthrs. Do you have a question, a challenge, an idea … He loves to hear it!