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What is the AVG?

The AVG is a privacy law that places obligations on the processing of personal data. You should always ask permission to collect data from customers, but you should also have a good reason to possess data. On this page, we explain the best way to handle this.

Who does the AVG apply to?

The AVG applies throughout the European Union, and every company must comply with it: whether it is a large multinational or a sole proprietorship. If you are not sure if you are in compliance with these privacy laws, ask yourself the following questions. Is one of the answers no? Then there is work to be done.

  1. Have you asked permission to collect personal data?
  2. Is the data adequately secured?
  3. Can you retrieve and delete data if your customer requests it?

How do you become AVG-proof?

Brthrs uses external services in every product we develop. Think Google Analytics for statistics, Intercom for support and Amazon (AWS) for hosting. These services collect data from users. To make sure you comply with the AVG, you, as the responsible party, enter into a processor agreement with companies. This is usually simple: many companies have a standard agreement that all you have to do is sign. That way, you’ll quickly be AVG compliant.

On the website of the Personal Data Authority (AP), you can find answers to all questions about the General Data Protection Regulation (AVG). You can find all available information on this page about the AP’s AVG.

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Want to know more?

This is Robert, director of Brthrs. Do you have a question, a challenge, an idea … He loves to hear it!

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