The Stop Coach
An app that helps you
stop smoking
23% of Dutch adults smoke. Smoking kills 19,000 people every year. Many smokers want to quit, but only 8% of smokers succeed. Support can be people’s solution to that.
Commissioned by the Trimbos Institute, Pharos and Leiden University Medical Center(LUMC), we developed The Stop Coach: an app (iOS and Android) that helps people quit smoking. The app guides users through 8 weeks of quitting and is based on the StopAdvisor application already proven effective in England. The app is used only in conjunction with personal counseling. The starting point for the development was to provide advice tailored to the smoker’s needs, abilities and problems.
Testing with the target audience
A key target group of The Stop Coach are people of lower socioeconomic status, who are more likely to smoke. Therefore, we took this group into account in the design, content and operation of the app and tested with them frequently. The app works with a digital coach and responds to problems faced by people who want to quit smoking, such as debt and stress.
View in the App Store
View in Google Play
Back to our work
Hey!
Want to know more?
This is Robert, director of Brthrs. Do you have a question, a challenge, an idea … He loves to hear it!