Once your app is “live” and being used, you want to be able to see exactly what your users are doing (and not doing) within your app. Whether you have a website, Android app or iOS app, the best way to measure user behavior is with an Analytics tool.
How do you measure app user behavior?
What Analytics Tools can you use?
The best-known Analytics Tool is Google Analytics. With it, you not only keep track of the obvious (the number of active users per day), but also record specific actions and goals (how often a particular button is used). Not only Google Analytics offers such services: Amazon AWS and Firebase also offer Analytics tools to measure user behavior.
Need advice?
In addition to developing your app, we are happy to provide advice on how best to measure user behavior in your situation. Send us a message, or stop by for a chat at our office in Utrecht!
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This is Robert, director of Brthrs. Do you have a question, a challenge, an idea … He loves to hear it!