Acquisition is a pain point for many organizations. You’re looking for new customers, investing a lot of time, experiencing awkward moments, and finding that people often don’t bite. With AI-driven acquisition, you can change this.
Go from cold acquisition to warm leads with the help of some smart tools. How? We’ll explain it in this guide. We present you with a new way of generating leads, maintaining relationships, and running campaigns with a human touch.
How does AI-driven acquisition work?
Cold acquisition often feels like throwing a dart at a map. You approach people fairly randomly and hope there’s a bullseye in there somewhere. You might get lucky once, but it’s usually a path full of frustrations and disappointments.
AI helps to determine faster and smarter who you can best approach with which message. Based on large amounts of customer data, AI can recognize patterns and predict behavior. This makes it no longer a wild guess, but the outcome of a careful process.
The benefits of AI-driven acquisition
Acquisition with AI has several advantages. We have listed the four most important advantages.
- Less manual work. Artificial intelligence can automatically search databases, identify target groups and draw up personalized e-mails. This gives you time to build human relationships.
- More understanding of customers. AI-driven acquisition tools see patterns in the behavior of potential customers. They see what drives them and whether they are in the right phase to benefit from your offer. This knowledge is worth its weight in gold.
- A higher conversion rate. Because you often address the right person at the right time, the chance of success is higher. Your message arrives and responds to current needs. This increases your conversion rate.
- A saving on costs. After the initial investment in AI, you save costs in the long term. Automation using, for example, virtual assistants or chatbots saves you time and therefore money.
How AI helps in finding and qualifying leads
Enough reasons to start with AI-driven acquisition. But how? It starts with a good understanding of the steps of the acquisition process and selecting the right AI tools.
Target group analysis
Did you know that you can use AI to analyze user data from social media, website and CRM systems? This enables you to recognize the right target group. You see which potential customers are ready for your offer.
For example, use Breeze from HubSpot to enrich your CRM data with company and contact details. Previously, this tool was called Clearbit. What you can also do is use Clay to combine data from different sources.
Lead generation
Behavior, preferences and interactions are important pillars to determine whether someone is waiting for your offer. Has someone visited your site? Downloaded your whitepaper? Smart AI tools notice this, combine the information and see opportunities for you.
With a tool like Apollo.io, for example, you automatically generate leads based on such characteristics. You can also use Breeze from HubSpot to place new leads in different workflows based on their actions and interests.
Lead qualification
Some leads are worth more than other leads. That is, sometimes you prefer to focus on a potential large customer with a 50% chance of conversion than on a potential small customer with a 75% chance. Therefore, also select on factors such as company size.
HubSpot’s AI tools automatically score leads based on such parameters. With Clay, you can also dynamically filter and qualify leads. For example, it takes into account the growth curve of a company, recent investments and other real-time insights.
Outreach with a human touch
Time to start the conversation. Do you opt for an e-mail, a message on LinkedIn, a telephone conversation or another approach? With AI you can generate almost anything and still ensure personalization. You can also use it to approach external candidates for vacancies.
A tip for writing personal emails and LinkedIn messages with AI is Lemlist. You can also put ChatGPT (or better, GreenPT) to work or use Conversation Intelligence from HubSpot to analyze previous conversations.
The right timing
Ultimately, timing is also crucial. Too early? Then the potential customer is not ready yet. Asking a second and third time can then feel intrusive. Too late? Then a competitor may have already converted this potential customer. Then you’re fishing behind the net.
Both Apollo.io and HubSpot offer the possibility to determine the right moment based on previous customer interactions. They also take into account the time at which messages were previously sent.
What are the right tools and (what should you pay attention to)?
We list our recommendations again:
- HubSpot Breeze
- HubSpot Conversion Intelligence
- Lemlist
- Apollo.io
- Clay
- GreenPT
What you should pay attention to is that the tools work in combination with your current working method and match your goals. It is also important to check whether you can combine them well. It is also possible that a customized system will be most successful for your company.
Custom tools that spot leads for you
In addition to using existing AI tools, we at Brthrs also build our own AI solutions. We do this with vibe coding: a way of developing in which we do not plan and build for months, but switch, test and adjust quickly. This way we create a working tool in a short time that perfectly suits your company.
Why do we do this? Because every acquisition process is different. Sometimes standard tools work fine, but in other cases you need something smarter. Think of an app that automatically detects interesting leads for you, or picks up signals from online behavior. By building ourselves, we ensure that everything works well together and that you remain in control.
The result? Less manual work, more focus on the conversation and a system that does exactly what you need. Curious about what AI can do for your company?
Using AI without losing your values
Would you like to integrate AI into the very fabric of your company? Then we at Brthrs are happy to help you further. We develop, automate and optimize with an eye for sustainability, ethics and privacy.
Monitoring sustainability
AI takes a lot of energy. That is why we use GreenPT. This model runs on European servers, is powered by sustainable energy and is open source.
AI in an ethical way
Our AI does not make ethical mistakes. Our systems are always fair, transparent and handle data storage responsibly. Simply put: we believe in technology with a heart.
AI while maintaining privacy
AI from Brthrs always complies with the General Data Protection Regulation (GDPR) and the AI Act. We protect data and stay informed of new rules.
Also say goodbye to cold acquisition?
Feel free to contact us with us. We are happy to help you embrace AI-driven acquisition to say goodbye to random, cold acquisition once and for all in the near future.
